Zagreb, 11 May 2026 (Hina/MIA) - Croatia's Minister of Tourism and Sport Tonči Glavina said that this year’s tourist season would be atypical due to disruptions in transport and travel caused by the war in the Middle East and he called on the entire tourism sector to reduce prices by 10 to 20%.

“An appeal has been sent to all stakeholders in the tourism sector that now is the time to show strong promotional actions and to reduce expectations and margins across the entire value chain, so that we can present a joint package in Croatia with discounts of 10 to 20%,” he said Sunday in Split, where he was attending a rowing regatta featuring legends from Oxford, Cambridge and Split.

He stressed that such discounts were necessary because competing countries were also introducing them, driven by the war in the Middle East causing disruptions in transport and tourist travel. He added that this tourism year was not "normal or standard" but specific, and that adaptation would be key.

“This year is important for us, not only for this summer but also as a foundation for next year, which could be just as challenging if inflation and energy prices remain at their current levels,” Glavina said.

According to him, everyone in the tourism sector — hoteliers, campsite operators, small private landlords, caterers and retailers — must lower their expectations and make a step forward.