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Apple fined 10 million euros in Italy over waterproof iPhone claims

Italy's antitrust regulator AGCM on Monday announced it would be fining Apple 10 million euros (12 million dollars) for misleading claims about the waterproof qualities of its iPhone products.

Italy’s antitrust regulator AGCM on Monday announced it would be fining Apple 10 million euros (12 million dollars) for misleading claims about the waterproof qualities of its iPhone products.

The authority took issue with ads in which latest iPhone models were presented as water resistant for up to 30 minutes, at depths ranging from 1 to 4 metres.

Customers were not properly warned that this could happen only during “specific and controlled laboratory tests” and “not under normal conditions of use,” AGCM noted in a statement.

Apple was also fined for its refusal to fix under warranty liquid-related damage, as the Italian watchdog considered it an “aggressive business practice.”

On its website, Apple says most recent iPhone models, starting from the iPhone 7 (2016), “are splash, water, and dust resistant and were tested under controlled laboratory conditions.”

It also warns consumers to avoid “swimming or bathing with your iPhone,” “exposing your iPhone to pressurized water or high velocity water,” and “intentionally submerging your iPhone in water.”

Apple Italy did not immediately respond to a request for comment.

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